More Than 100 Years of SodaStream
SodaStream began in 1903. Invented by Giles Gilby, it was a carbonation system which made standard water into fizzy water, and was originally targeted to the upper classes. In the 1920s, a variety of flavours were introduced. Cherry ciderette and sarsaparilla were two of these. It enjoyed widespread success in the 1970s and 80s, becoming a big hit in countries such as the UK, Germany and Australia.
The company underwent numerous changes in ownership, even being part of the Cadbury Schweppes empire at one stage. 1998 was the year the company changed hands for the final time when purchased by Soda Club, which at that time was the biggest supplier of SodaStream to Israel. After Soda Club’s unsuccessful bid to change the brand from SodaStream to Soda-Club, SodaStream remained the name of the brand.
Recently Soda Club sought to rename the SodaStream brand. Focusing on the health and diet issues that are so prevalent in this day and age, SodaStream was relaunched with a new machine and many new flavours, concentrating on producing a healthy alternative to fizzy, sugar-rich drinks such as Coca Cola and Pepsi.
The SodaStream product is essentially a home carbonation kit; it allows you to change water into sparkling water, and to add low-calorie flavours such as cola and orange. A large assortment of calorie-free flavours to flavour sparkling water to great taste is sold at allfreightfree.com.
The SodaStream machine works this way: it forces co2 into a water-filled bottle suitable for pressurising. The co2 turns the water into sparkling or carbonated water. This process — dissolving co2 — is referred to as carbonation. The carbonated water can then be drunk on its own as sparkling water, or mixed with flavours to create tasty, healthy treats. Once the co2 canisters have been used up they can be sent back to Soda-Club who recycle the canisters by refilling them with co2 then sending them back out.
Regarding actual health and diet benefits gained from drinking SodaStream, the company claims that all their flavours are completely sugar-free and contain a maximum of 2 calories per 100ml; this is, assuredly, good news for every parent concerned about a child’s diet.
The SodaStream machine adds only co2 to the water, meaning it does not have the added sugar that some bottled sparkling water contains; consequently, there is little difference between it and normal water.
SodaStream have made much of their environmental and health credentials, going so far as to say that every single litre bottle of SodaStream made saves three aluminum cans. This means that over a 3 year span, a family of four could slash their soft-drink-related packaging usage by over 90%. This is an arresting claim, one that in this environmentally conscious age will stand them in good stead. Obviously, Sodastream has developed into a viable alternative to the big players in the soft drink world.
