World Encyclopedia of Champagne and Sparkling Wine, Revised and Updated Edition Customer Review: The king of Sparkling wine reference books
World Encyclopedia of Champagne and Sparkling Wine, Revised and Updated Edition I have long regarded the writings of Tom Stevenson on Champagne as excellent but this publication takes an even bigger look at the wine style. I am most impressed with the world coverage of sparkling wine styles and Tom has cast an experienced palate without favour across a great range of wines. I am very happy to see him devote space to some aspects of Champagne marketing and trademark, the classical example as described under the heading of Stefano Lubiana on page 308.
Customer Review: Recommended
Huge about of information, easy to read. One weakness is coverage of the sparkling wines from areas such as Australia / New Zealand / USA

Wine Marketing & Sales: Success Strategies for a Saturated Market Customer Review: A book that makes you reflect about our society….
Wine is in fashion for at least 10000 years…;
And I bet: it will be in fashion for the rest of our time !
So,against the title of this book I say : There is no saturated markets, there are only people that do not understand wine, it is important for every one of us to reflect on how the American Way of Life is downgrading,
we should export happiness, and pleasure, as we did in the late 40’s and 50’s after the II WW….
We should export more wine, wine against any war.
Schiffini, J. P. (The Century Club co-founder)

Customer Review: Any serious college-level wine or business library collection shouldn’t miss
Any serious college-level wine or business library collection shouldn’t miss Wine Marketing & Sales: Success Strategies for a Saturated Market: it provides a detailed survey of wine marketing challenges, comes from leading wine marketing professors, and covers everything from marketing theory to packaging, label design, sales methods pros and cons, and more. Industry professionals will find plenty of information here, based on real-world experience, and will find WINE MARKETING AND SALES an outstanding pick for any who would understanding this specialty market and its unique challenges.

Diane C. Donovan
California Bookwatch